Starting March 27, listeners stand a chance to win more than RM40,000 worth of cash prizes just by tuning in to THR Raaga.
Content Manager of THR Raaga, Subramaniam Veerasamy said, “We are honored to have been the top Tamil radio station, thanks for fans. We are bringing our fans a new initiative with the intention of continue to engage with them on-air and on social. We hope this will solidity THR Raaga’s position as their preferred Tamil station.
To get the audience involved in this new concept of on-air and digital interaction, THR Raaga will be running two contests, Konjam Paarthu Padengge and Peetikul Enna, to reward our listeners. Both contests will be driven primarily on the THR Raaga Facebook page and Instagram”, he added.
Konjam Paarthu Padengge
The Konjam Paarthu Padengge contest will give away a total of RM20,000 to listeners. Listeners will be required to check out four muted music videos recorded by THR Raaga announcers daily, which will be posted on THR Raaga’s Facebook and Instagram accounts. Then, the listener who is the first caller through after the cue to call, will need to guess and sing the muted song from the video that was posted during that hour. Each correct guess will be rewarded with a cash prize of RM500. However, if there are no winners for any hour, the prize money will snowball to the next segment.
The Peetikul Enna contest is giving away RM22,500 worth of cash prizes. Kaalakal Kaalai announcers, Anantha and Uthaya, will invite other fellow announcers and Malaysian artists to the studio where they will need to touch and describe, in 10 seconds, an unidentified item placed in a box while being blind-folded. This description by the announcers will be video-recorded and uploaded on THR Raaga’s Facebook page for listeners to watch. After watching, listeners must then call in to guess the correct answer. There will be four contest segments spread throughout 6am – 12am each weekday, for listeners to participate. Daily winners will be announced after the final contest segment during the Inimai@Raaga segment from 7pm to 12am. There is a daily cash prize of RM1500 allocated that will be shared amongst daily winners.
These contests will run on Kalakal Kalai (6am to 10am), Hello Nanba (10am to 3pm), Hypermalai (3pm to 7pm) and Inimai@Raaga (7pm to 12am).
Log on to raaga.thr.fm for more details.