TIMBERLAND TAPS LONDON-BASED DESIGNER CHRISTOPHER RAEBURN AS GLOBAL CREATIVE DIRECTOR

New role underscores brand’s commitment to responsible design;
Coincides with launch of F18 Timberland x Christopher RÆBURN apparel collaboration

Timberland,  known  worldwide  for  its  iconic  yellow  boot  and passion  for  the  outdoors,  today  announced  a  partnership  with  British  designer  Christopher  Raeburn, who  will  serve  as  Global  Creative  Director  for  the  brand.  Raeburn,  whose  label  of  the  same  name  is synonymous   with   responsible,   intelligent   fashion   design,   will   be  a  key  stakeholder  in  developing Timberland’s  global  creative  vision;  ensuring  a  holistic design approach across all product categories, marketing   and   in-store   environments,   alongside  elevating  the  brand’s  commitment  to  responsible sourcing, inclusivity and community.

Raeburn’s  design  ethos  encompasses  three  key  pillars  –  REMADE,  REDUCED,  RECYCLED  –  which complement Timberland’s longstanding commitment to make products responsibly and steadily increase its  use  of  recycled,  organic  and  renewable  materials  over  time.  Raeburn  also  heralds  craftsmanship, innovation   and   utility   as   central   to   his   design   philosophy,   again  creating  a  natural  and  authentic connection to the Timberland®  brand.

As  creative  director,  Raeburn  will  partner  with  Timberland’s  global  product,  marketing  and innovation teams  to  deliver  a  forward-thinking  look  and  feel  that  pushes  design  boundaries  while  honoring  the brand’s outdoor heritage. Raeburn will work closely with each team to create a collection of Timberland® footwear,  apparel  and accessories that further the brand’s purpose to step outside, work together and make  it  better.  The  first  full  collection  under  Raeburn’s  vision,  across  men’s  and  women’s,  will  be fall/winter 2020.

“Timberland has a strong foundation in craftsmanship and innovation; now it’s time to elevate our brand vision  through  the  lens  of  design,”  said  Jim  Pisani,  global  brand  president,  Timberland.   “Christopher Raeburn  is  a  true  visionary,  who  shares  our  ethos  of  responsibility  and  brings  to  the  table  a  fresh, modern design sensibility. Together we will really push the boundaries of where Timberland can go as a brand, and we’re excited to get started.”

“I’ve   been   watching   the   Timberland®    brand   for  many  years  and  have  always  been  drawn  to  its commitment   to   be   a   responsible   business,”   said   Raeburn.   “I   see   an   incredible   opportunity   for Timberland  to  break  out  and  put  responsible,  innovative  design  at  the  centre  of  the  brand’s  creative strategy.  It’s  an  exciting  moment  to  join  forces  with  Timberland;   a  company  set  to  evolve  following decades of good work. I’m honoured to be partnering with a company with such strong values and I’m truly excited to be making a difference on a global scale.”

Raeburn will share his time equally between his own Christopher RÆBURN brand and Timberland.   He will   be   based  in  his  London  studio,  and  travel  frequently  to  Timberland’s  global  headquarters  in Stratham, New Hampshire, and regional headquarters in Stabio, Switzerland and Hong Kong.

Timberland  and  Raeburn  first  collaborated  on  a  global  apparel  capsule  collection that debuted earlier this  year  at  London  Fashion  Week  and  launches  in  stores  and  online  today.  In line with his REMADE philosophy, Raeburn scoured street markets and second-hand shops to find vintage Timberland®  items that  he  then  meticulously  deconstructed  and remade into iconic, contemporary pieces for the runway. These  pieces  served  as  inspiration  for  the  Timberland  x  Christopher  RÆBURN  capsule  collection  of outerwear, pants, shirts and t-shirts launching today. Each piece in the collection incorporates a range of eco-conscious  materials  including  organic  cotton  and  recycled  PET  (derived  from  plastic  bottles),  to minimize impact on the environment.

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