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Asia’s leading music, sports & entertainment  industry conference, All That Matters, has announced that one of the most respected figures in the music industry will take to the stage at the ‘Business-2-Business-2-Fan’ event, which returns to Singapore from 9-14 September 2017.

Lyor Cohen is a veteran of the music industry with over 35 years’ experience and is currently serving as Global Head of Music at YouTube and Google. Seen as a global music ambassador,  Cohen will take to the stage at Music Matters to share his experience and views from a distinguished career.

From  legendary   hip-hop  manager,   helping  usher  hip-hop  from  the  margins  of  culture  to  the mainstream,  to top  label  executive  at Def  Jam  Recordings;  from  founding  Island  Def  Jam  Music Group, to CEO at Warner Music Group and much more, Lyor Cohen is a genuine ambassador  for music and musicians.

He  has  restructured,  merged  and  led  labels,  built  careers  and  championed  a  new  generation  of culturally impactful artists in a career that has seen him be intimately involved in the careers of The Killers, fun., Ed Sheeran, Bruno Mars, The Black Keys, Jay-Z, Kanye West, Elvis Costello, Bon Jovi, Mariah Carey, Shania Twain, Ryan Adams, Nickelback, and many more.

Over 37 years from Road Manager to Label Head, to Head of YouTube Music, Lyor has seen, experienced,  and  led  the  transition  from  a  physical  business  to  digital  consumption  model.

 In addition to his role as Global Head of Music at YouTube and Google, he also sits on the board of the Rock and Roll Hall of Fame.

Jasper Donat, Co-Founder and CEO of event organizer Branded said: “To say that we’re delighted to have someone of Lyor Cohen’s caliber at this year’s All That Matters would be something  of an understatement.  He is unquestionably  one of the biggest  names  in the music  industry,  with a list of achievements  that speaks  for itself.  We look  forward  to hearing  this inspiring icon share his story and to hearing his views on the future shape of the music industry.”

Joining Cohen will be over 100 leading speakers across the five content tracks that make up All That Matters – Music, Sports, Gaming, Online and Marketing.

Held at the Ritz Carlton Millenia, executives and music fans from around the world will gather for this year’s premiere ‘Business-2-Business-2-Fan’ event experience where they get the chance to debate trends and listen to influential leaders in music, sports, entertainment and the online industries.

All That Matters 2017 kicks off with an exclusive, by-invitation only pool party on Monday, September 11, 2017. Hosted  at the Ritz-Carlton  Millenia  the week preceding  the Formula  1 Singapore  Grand Prix, the programme  will feature over 35 leading industry keynote presentations  and over 65 panel sessions.

Visitors can register via the website at: Attendees can sign up to All  That   Matters   Weekly   Trends   for  the  latest   programme   announcements   and   updates   at:



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