ASICSTIGER go Plane Crazy to celebrate Mickey’s 90th Anniversary

GEL-PTG™ MT / GEL-LYTEHIKARI™ / GEL-PTG™

To mark 90 years since Mickey Mouse first appeared on the big screen, ASICSTIGER    has    collaborated    with    Disney    once    again    to commemorate  Plane  Crazy,  the  first  Mickey  Mouse  cartoon  to  be produced. The range of shoes will feature the low and mid-top GEL- PTG™   shoe   models   alongside   the   GEL-LYTE™   HIKARI   shoe, designed exclusively for kids. The collection is set to drop globally on November 7.

Produced in 1928, Plane Crazy was the first Disney cartoon created to feature Mickey Mouse, the ‘True Original’. Inspired by aviator Charles Lindbergh’s trailblazing journey from New York to Paris, Mickey builds his own plane and, together with Minnie Mouse, embarks on its maiden flight. Plane Crazy laid the foundations for the animated world of Mickey as we know it today and it is this landmark moment of innovation that the ASICSTIGER brand has captured in their latest collection.



The GEL-PTG™ shoe model is a rework of the ASICS FABRE POINT GETTER,  first  released in  1983  in  Japan.  Both the  low and  mid-top iterations feature a still from Plane Crazy on the upper. The GEL-PTG™ low model, however, will come in three separate styles, two of which will feature the detail of Mickey’s first flight on the toe box. The third will see a black print of Mickey and Minnie on the side alongside the ASICS Stripes.  All  three  have a  rubber  sole,  serving  as  a throwback  to the basketball shoes of the 1980s. Presented in a range of monochromatic styles, the shoes ooze retro vibes that recreate the minimalist charm of the cartoon couple’s debut.

The GEL-LYTE™ HIKARI model, meanwhile, pays homage to Mickey throughout the years; presented in black, red, white and grey; colours now synonymous with Mickey Mouse. The GEL-LYTE™ HIKARI shoe is  a  lightweight  reinvention  of  the  original  GEL-LYTE™  shoe model, designed for mobility and comfort.

The collection is the latest in a series of collaborations with Disney. This collaboration between ASICSTIGER brand and Disney helps to round off Mickey’s anniversary year in style, celebrating the iconic charm of a character that has captivated audiences for the best part of a century.

The collection will globally launch on November 7, 2018, and will retail locally at the latest ASICS Concept store in Malaysia, located at  Lot  5.19.00  &  5.20.00,  Level  5,  Pavilion  KL;  to  be  opened  on November     15,     2018.     For     more     details,     kindly     visit www.asicstiger.com



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