DISCOVERY AND ASTRO ANNOUNCE FIRST CO-PRODUCTION
New travelogue with a twist takes off from Sarawak, Malaysia
Discovery and Astro have teamed up to co-produce a travel lifestyle series for the first time, as part of a three-year content agreement and an extension of their distribution partnership. Called Travel For Love (wt), the unscripted series reinvents the genre of travel shows, with the added element of new relationships in a foreign land. The series sees micro influencers sent on the trip of a lifetime to experience all the magic of a new adventure, and the anticipation of meeting someone for the first time. It is scheduled to air in 2019 on TLC, Discovery’s flagship lifestyle channel and Astro’s Hello channel.
Travel for Love is a social experiment presenting all the thrills of travel, with a refreshing take on the beginnings of new relationships. Kicking off in the East Malaysian state of Sarawak, the eight-part series will be shot in different parts of Asia. In each episode, the influencer will discover the amazing local flavours, colourful festivities and culture, and also step out of their comfort zones by travelling with individuals outside of their usual sphere of interaction. Will sparks fly as personalities clash, or will things smoulder and perhaps ignite new, intangible connections? Should a connection be formed, viewers can expect bonus digital content, with the tantalizing possibility of second dates and behind-the-scenes moments. The digital element provides viewers with an additional touchpoint and also helps give more depth to the story as each adventure unfolds.
Anna Pak Burdin, Discovery’s Vice President and General Manager for Southeast Asia said, “Powering people’s passions is part of our global DNA. We aim to fuel the interests of our superfans, on television screens and beyond. With this new series, we are marrying two passion points – relationships and travel – into a new format that not only captures the excitement for travel but also reveals the subtle nuances that are unique to Asian culture. We’re very excited to embark on this travelogue with a twist, together with our long-standing partner Astro in Malaysia.”
Relationships and travel are two content pillars that are popular amongst TLC’s viewers in Southeast Asia. Fans relate personally to the real-life aspirations of real people seeking love in programmes such as 90 Day Fiancé and Love at First Swipe, while wanderlusters are inspired by travel shows such as Wondernesia and long-running franchises like Fun Taiwan.
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