Asia’s leading music, sports & entertainment industry conference, All That Matters, has announced that one of the most respected figures in the music industry will take to the stage at the ‘Business-2-Business-2-Fan’ event, which returns to Singapore from 9-14 September 2017.
Lyor Cohen is a veteran of the music industry with over 35 years’ experience and is currently serving as Global Head of Music at YouTube and Google. Seen as a global music ambassador, Cohen will take to the stage at Music Matters to share his experience and views from a distinguished career.
From legendary hip-hop manager, helping usher hip-hop from the margins of culture to the mainstream, to top label executive at Def Jam Recordings; from founding Island Def Jam Music Group, to CEO at Warner Music Group and much more, Lyor Cohen is a genuine ambassador for music and musicians.
He has restructured, merged and led labels, built careers and championed a new generation of culturally impactful artists in a career that has seen him be intimately involved in the careers of The Killers, fun., Ed Sheeran, Bruno Mars, The Black Keys, Jay-Z, Kanye West, Elvis Costello, Bon Jovi, Mariah Carey, Shania Twain, Ryan Adams, Nickelback, and many more.
Over 37 years from Road Manager to Label Head, to Head of YouTube Music, Lyor has seen, experienced, and led the transition from a physical business to digital consumption model. In addition to his role as Global Head of Music at YouTube and Google, he also sits on the board of the Rock and Roll Hall of Fame.
Jasper Donat, Co-Founder and CEO of event organizer Branded said: “To say that we’re delighted to have someone of Lyor Cohen’s caliber at this year’s All That Matters would be something of an understatement. He is unquestionably one of the biggest names in the music industry, with a list of achievements that speaks for itself. We look forward to hearing this inspiring icon share his story and to hearing his views on the future shape of the music industry.”
Joining Cohen will be over 100 leading speakers across the five content tracks that make up All That Matters – Music, Sports, Gaming, Online and Marketing.
Held at the Ritz Carlton Millenia, executives and music fans from around the world will gather for this year’s premiere ‘Business-2-Business-2-Fan’ event experience where they get the chance to debate trends and listen to influential leaders in music, sports, entertainment and the online industries.
All That Matters 2017 kicks off with an exclusive, by-invitation only pool party on Monday, September 11, 2017. Hosted at the Ritz-Carlton Millenia the week preceding the Formula 1 Singapore Grand Prix, the programme will feature over 35 leading industry keynote presentations and over 65 panel sessions.
Visitors can register via the website at: http://www.allthatmatters.asia/main/ Attendees can sign up to All That Matters Weekly Trends for the latest programme announcements and updates at: http://eepurl.com/bcVDiv
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